insurance agency marketing persona header

12 Feb

by Eddy DeMelo

You Talkin’ To Me? The Importance of Marketing Personas

As business owners and marketers, you hope that your message resonates with your audience (your customers and prospects), but how do you know for sure? Most insurance agencies take a “see what sticks” approach – publish some content, create some messaging, and hope that someone sees, understands, and acts on it. Well, as they say […]MORE >
a man wondering if his insurance agency's website's content is unique

31 Jan

by Eddy DeMelo

Is Your Content Unique?

Unique, relevant content that is written with your target audience in mind should be the cornerstone of any insurance agency’s SEO strategy, but we see so many websites that have duplicate content used all over them. *Note: Typically, the phrase “duplicate content” refers to content that has been duplicated across your own website. For the […]MORE >

an insurance agency's marketing plan that needs producer buy-in

24 Jan

by Kelly Donahue-Piro

How to Get Producers to Buy In and Contribute to the Agency’s Marketing Plan

If you’re in a marketing role at your insurance agency, you may have faced some resistance from the sales team on participating consistently in marketing activities. This struggle may range from simple LinkedIn posts to committing to routine videos. While you may understand that marketing must include the sales agents for the agency, many producers […]MORE >
Google Analytics for an Insurance Agency

22 Jan

by Eddy DeMelo

Google Analytics Demystified: Default Channel Groupings

If you’re not familiar with Google Analytics, when you first login, it can seem a bit overwhelming! Don’t sweat it, though. We’re here to help. Over the next couple of months, we’re going to breakdown some of the more important reports within Google Analytics one-at-a-time to help you get the most out of this valuable […]MORE >

2019 insurance agency marketing trends

18 Jan

by Kelly Donahue-Piro

Top 5 Marketing Trends Insurance Agents Need to Tackle in 2019

It’s a new year and it’s time to revise your insurance insurance agency’s marketing strategy. This blog post will help everyone, from the insurance agency owner who manages insurance agency marketing to the marketing specialist in charge of driving the brand and opportunities for the insurance agency. There are five trends that every insurance agency, […]MORE >