The All Important Marketing Budget
We get asked a lot, “How should I spend my marketing dollars?” While this is an ever important question, the first question I ask, as a small business owner myself, isn’t where to spend; it’s what can I maximize without a huge investment? All too often we want to buy a magic lead generation bullet […]MORE >
Why Many Marketing Campaigns Fail in Insurance Agencies
Has your insurance agency given up on marketing? Or are you in the mode of occasionally sending a letter here or there, or sometimes mailing a postcard to lost clients? I can officially tell you that running insurance agency marketing campaigns without accountability and structure often isn’t worth the time it takes to design the […]MORE >
How Loud Is Your Insurance Agency’s Marketing Strategy?
As I write this blog I’m sitting in a 2,500 person town 40 miles from Dallas, Texas. It’s a small Texas town with a lot of heart and that “small town feel” (I’ll get to why this is in quotes in a minute). The agency owners own other businesses, and they indicated that for their […]MORE >
Going Beyond Your Website
Once your insurance agency’s website goes live, that’s when the real fun begins! Too many insurance agencies think that putting up a nice website is enough, but nothing could be further from the truth. Once your website goes live, it’s time to start making it work for you. Here are a few things that every […]MORE >
When Team Members Don’t Want to Be In Your Insurance Agency Photos
You may be casually scrolling on your favorite social networks admiring all the smiling faces you see at other agencies and you think, let’s start getting pictures of our team out there. They are the engine to our whole business. You grab the camera and start trying to capture the true essence of your agency. […]MORE >
How to Make Blogging for Your Insurance Agency Simple
You may have heard your insurance agency should be blogging. But what the heck! You’re an insurance agent, not a writer. So at the end of a long policy binding day, maybe blogging falls on the short list of things you aren’t quite getting to. You may dread staring at a blank page, but really […]MORE >
What Is the Best Bang for Your Insurance Agency’s Marketing Buck?
If your insurance agency is struggling with how to get a return on your marketing dollars, this is the blog to start with. Rather than bedazzle you with SEO, CRM tools, video analytics and more, we are going to keep it nice and simple. (And yes, all those things do work and you should consider […]MORE >
You Talkin’ To Me? The Importance of Marketing Personas
As business owners and marketers, you hope that your message resonates with your audience (your customers and prospects), but how do you know for sure? Most insurance agencies take a “see what sticks” approach – publish some content, create some messaging, and hope that someone sees, understands, and acts on it. Well, as they say […]MORE >
Is Your Content Unique?
Unique, relevant content that is written with your target audience in mind should be the cornerstone of any insurance agency’s SEO strategy, but we see so many websites that have duplicate content used all over them. *Note: Typically, the phrase “duplicate content” refers to content that has been duplicated across your own website. For the […]MORE >
How to Get Producers to Buy In and Contribute to the Agency’s Marketing Plan
If you’re in a marketing role at your insurance agency, you may have faced some resistance from the sales team on participating consistently in marketing activities. This struggle may range from simple LinkedIn posts to committing to routine videos. While you may understand that marketing must include the sales agents for the agency, many producers […]MORE >