3 Critical Things Every Brand Guide Should Include
When it comes to effectively marketing your insurance agency, consistency is key. But how can you be consistent if everything is using a different set of guidelines to create your marketing materials – or worse, no guidelines at all. When used properly, a brand guide will ensure that your agency’s message remains consistent and uniquely […]MORE >
by Kelly Donahue-Piro
Do You Look Like Someone You Would Want to Do Business With?
The saying “You only have one shot to make a first impression” is incredibly true today. When the average American’s attention span is only 7 seconds you don’t have too much time to get their attention. In insurance there is no shortage of competition and when Geico is spending over $1 billion in marketing this […]MORE >
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