19 Feb

by Kelly Donahue-Piro

What Is the Best Bang for Your Insurance Agency’s Marketing Buck?

If your insurance agency is struggling with how to get a return on your marketing dollars, this is the blog to start with. Rather than bedazzle you with SEO, CRM tools, video analytics and more, we are going to keep it nice and simple. (And yes, all those things do work and you should consider […]MORE >

29 Jan

by Kelly Donahue-Piro

When Should Your Insurance Agency Consider Refreshing Your Brand Image?

Your insurance agency’s story may be rich with history and stability, but the last time you updated your brand shouldn’t be when Back to the Future was in the theaters. Brands need to be refreshed and modernized every 5 years to keep modern and present with the times. As your insurance agency grows, changes and […]MORE >

clevenger insurance brand guide

5 Nov

by Eddy DeMelo

3 Critical Things Every Brand Guide Should Include

When it comes to effectively marketing your insurance agency, consistency is key. But how can you be consistent if everything is using a different set of guidelines to create your marketing materials – or worse, no guidelines at all. When used properly, a brand guide will ensure that your agency’s message remains consistent and uniquely […]MORE >

1 Nov

by Kelly Donahue-Piro

Do You Look Like Someone You Would Want to Do Business With?

The saying “You only have one shot to make a first impression” is incredibly true today. When the average American’s attention span is only 7 seconds you don’t have too much time to get their attention. In insurance there is no shortage of competition and when Geico is spending over $1 billion in marketing this […]MORE >