Personal Branding vs. Insurance Agency Branding
I was recently sharing our sales training to a group of young, new agents at a carrier when the question came up. How do you mix your brand and the agency’s brand? What’s appropriate? It’s a complicated scenario that has a great deal of variables that I hope to walk you through in this blog. […]MORE >
Does Your Insurance Agency’s Brand Revolve Around “Insurance Blue”?
Are you familiar with “insurance blue”? It’s the navy blue color that exists as part of almost every insurance agency’s branding — the navy blue that says strength, stability, assurance and also BORING. When all agencies embrace insurance blue, it means you run the significant risk of blending in with everyone else when you do […]MORE >
What’s the Cost of an Inconsistent Insurance Agency Brand?
You may have never thought of insurance agency branding being that important. You have a name, a website, a logo and an office. But is it all working for you? Many insurance agencies overlook the importance of branding their business and lose the one thing the big box agencies can’t seem to get a grip […]MORE >
How Loud Is Your Insurance Agency’s Marketing Strategy?
As I write this blog I’m sitting in a 2,500 person town 40 miles from Dallas, Texas. It’s a small Texas town with a lot of heart and that “small town feel” (I’ll get to why this is in quotes in a minute). The agency owners own other businesses, and they indicated that for their […]MORE >
What Is the Best Bang for Your Insurance Agency’s Marketing Buck?
If your insurance agency is struggling with how to get a return on your marketing dollars, this is the blog to start with. Rather than bedazzle you with SEO, CRM tools, video analytics and more, we are going to keep it nice and simple. (And yes, all those things do work and you should consider […]MORE >
When Should Your Insurance Agency Consider Refreshing Your Brand Image?
Your insurance agency’s story may be rich with history and stability, but the last time you updated your brand shouldn’t be when Back to the Future was in the theaters. Brands need to be refreshed and modernized every 5 years to keep modern and present with the times. As your insurance agency grows, changes and […]MORE >
3 Critical Things Every Brand Guide Should Include
When it comes to effectively marketing your insurance agency, consistency is key. But how can you be consistent if everything is using a different set of guidelines to create your marketing materials – or worse, no guidelines at all. When used properly, a brand guide will ensure that your agency’s message remains consistent and uniquely […]MORE >
Do You Look Like Someone You Would Want to Do Business With?
The saying “You only have one shot to make a first impression” is incredibly true today. When the average American’s attention span is only 7 seconds you don’t have too much time to get their attention. In insurance there is no shortage of competition and when Geico is spending over $1 billion in marketing this […]MORE >