How Loud Is Your Insurance Agency’s Marketing Strategy?
As I write this blog I’m sitting in a 2,500 person town 40 miles from Dallas, Texas. It’s a small Texas town with a lot of heart and that “small town feel” (I’ll get to why this is in quotes in a minute). The agency owners own other businesses, and they indicated that for their […]MORE >
Going Beyond Your Website
Once your insurance agency’s website goes live, that’s when the real fun begins! Too many insurance agencies think that putting up a nice website is enough, but nothing could be further from the truth. Once your website goes live, it’s time to start making it work for you. Here are a few things that every […]MORE >
Why Your Website May Be Letting Your Insurance Agency Down
Do you ever get lead generation envy? Wonder why other agencies seem to be winning at the online lead generation game? Well, your website may have a lot to do with it. Your website can be more than a brochure; it can be a full fledged member of your team if you build it correctly […]MORE >
Are Insurance Agency Website Leads Bad?
I was recently on a call with an insurance agency, and we were discussing lead generation and growth. This insurance agency wanted to hear how other agencies are generating leads while the days of the yellow pages, cold calling and walk-ins are dwindling. Now, this is a conversation I love to have with insurance agencies. […]MORE >
Is Your Insurance Agency Website a Brochure or an Opportunity Generator?
Insurance agencies have a growing need to build their presence both on and offline. Today’s consumer is likely to meet you or your team in the community and then hop online to check out who you are and what you have to offer. However, for many insurance agencies, their website is not much more than […]MORE >
Is Your Content Unique?
Unique, relevant content that is written with your target audience in mind should be the cornerstone of any insurance agency’s SEO strategy, but we see so many websites that have duplicate content used all over them. *Note: Typically, the phrase “duplicate content” refers to content that has been duplicated across your own website. For the […]MORE >
If Your Website Doesn’t Have These Three Things It’s Time For A New One
We get the question from time to time of “How often should we redo our website?” Well this to me is a trick question. Daily you need to be updating your website with blogs and fresh content but a total redo you should be thinking about every 3-4 years. If that made you fall off […]MORE >