Frequently Asked Questions
Can I edit my own website?
At Agency Appeal we empower our clients to make as few or as little changes as they’d like to their website. We give them all of the access that they need and we don’t dictate what they can or cannot do. We’re happy to make recommendations, but at the end of the day it’s your website, it’s your business and it’s your brand. We’re happy to help in any way that we can, but all of our clients are fully empowered to make whatever changes they’d like to their websites.
What if I need additional website or branding services?
Once your website goes live that’s not when our relationship ends. Whether you need a couple of quick updates made to your website or you want an entire marketing strategy. Our team can help.
Why should I own my own website?
At Agency Appeal we really believe that every agency should own their own website. Many website vendors use a leased model where you pay a down payment up front and a monthly fee and as long as you keep paying that monthly fee they keep the lights on for you. The problem comes into play when you want something custom or maybe a service that they don’t offer, and then what do you do?
At that point you have a couple of options. You’re either stuck with the website you already have or you find another vendor that can accommodate your new wishes. The problem with the second option is every time you jump vendors you’re essentially starting over. You’re starting over with a brand new code base, brand new content and from a technical and SEO stand point, you’re sort of starting over in the search engines’ eyes, too. We want all of our clients to own their own website so that they don’t have to go through that headache whenever they want to make a change. With all of our clients, we’ll be there for them as much or as little as they want. Some of our clients have us make every update to their website, big or small, and others take on a lot of those responsibilities themselves. When you work with Agency Appeal you truly do own your website.
What makes your websites unique?
At Agency Appeal there are a couple of things that make our websites unique from other vendors that provide websites to insurance agencies. First, we don’t work off of a library of templates. Every design and website that we develop is created custom for you and your agency with your brand in mind. Second, we don’t pull your content from a content library. Just like your designs, we work with a copywriter who knows the ins and outs of the insurance industry and really understands your brand as well. All of that content that we’re going to put on your website is going to be completely unique to your agency. Finally, with us, you will fully own your website. Once the project is complete, we’ll provide you with the keys to the kingdom and you’ll have all of the log-ins and passwords as you need to make as many or as few changes as you’d like - and we’ll be there to help as much or as little as you’d like
Are there ongoing fees when we build our website?
At Agency Appeal the only additional fee associated with your website are those for the website’s hosting package, which aren’t paid directly to the hosting provider. With Agency Appeal, if we’re not actively working on something for you, you’re not paying us.
How do I maximize my brand guide?
Now that you have your brand guide how are you going to maximize it? Well, we always recommend that you actually study that brand guide. There’s a lot of great details in it. Step one would be sharing it with your entire team so that they understand the look, the feel, the tone and voice that should be associated with your agency.
Next, we recommend performing a brand audit - going piece by piece through anything that has your logo on it and making sure it’s following your newly created brand standards.
From there, use it to your heart’s content. Social media is a great place to step up the volume on your brand and really make sure that you’re always maximizing that new look and feel. We have many agencies that go out and order shirts for their entire staff so that they’re little brand billboards everywhere that they go during work hours or after work when stopping at the grocery store. The more eyeballs on your logo and your new brand, the better.
Once I have a brand guide what’s next?
Now that you have a brand guide that your agency can enjoy, what’s next?
Well, it’s time to get everything moving in alignment with your new brand.
We always recommend redesigning your website once your brand guide has been completed, since that’s your 24/7 salesperson and could probably use a face lift. Websites should be refreshed every two to three years to make sure they’re in alignment with modern day best practices.
We also recommend that our agencies revamp their print materials - business cards, letterhead and all other marketing materials, to ensure that they are in brand.
We’ve done everything from billboards, bus stops, proposals, t-shirts and more to help bring people’s brands to life. That’s the great benefit of working with us, it doesn’t just stop there. We can help you with as much or as little as you like. So, let’s keep that brand out there, let’s show people how amazing you are and put your brand to good use.
What’s Included In A Brand Guide?
Our brand guides include everything that you need to make sure that all of your marketing materials are relaying the story that you want told. Think of it as your marketing playbook. It includes guidelines for both visual content creation and any other content that you want to create as far as voice, tone, and personality.
Why Would An Agency Need A Brand Guide?
We believe every agency in America needs to be focused on building a strong and unique brand.
With a brand guide, everyone is in agreement of who you are, how you should look and how you should be presented to the public. Your marketing becomes faster, more efficient and far more effective.
The idea of a brand guide is new and unique to the insurance space, however, you have to invest in it so that you really know what your target market is attracted to and how to match your agency to it.