Blog

We get asked a lot, “How should I spend my marketing dollars?” While this is an ever important question, the first question I ask, as a small business owner myself, isn’t where to spend; it’s what can I maximize without a huge investment? All too often we want to buy a magic lead generation bullet […]MORE >

I was recently sharing our sales training to a group of young, new agents at a carrier when the question came up. How do you mix your brand and the agency’s brand? What’s appropriate? It’s a complicated scenario that has a great deal of variables that I hope to walk you through in this blog. […]MORE >

Insurance agencies have invested in marketing for decades, but in recent years we have seen a pullback in marketing funds. There has been one defined change: marketing is no longer pay to play (i.e. buying yellow page ads). It’s play to get paid. What this means is today’s modern insurance marketeers are getting paid to […]MORE >

Are you familiar with “insurance blue”? It’s the navy blue color that exists as part of almost every insurance agency’s branding — the navy blue that says strength, stability, assurance and also BORING. When all agencies embrace insurance blue, it means you run the significant risk of blending in with everyone else when you do […]MORE >

Has your insurance agency given up on marketing? Or are you in the mode of occasionally sending a letter here or there, or sometimes mailing a postcard to lost clients? I can officially tell you that running insurance agency marketing campaigns without accountability and structure often isn’t worth the time it takes to design the […]MORE >

You may have never thought of insurance agency branding being that important. You have a name, a website, a logo and an office. But is it all working for you? Many insurance agencies overlook the importance of branding their business and lose the one thing the big box agencies can’t seem to get a grip […]MORE >

As I write this blog I’m sitting in a 2,500 person town 40 miles from Dallas, Texas. It’s a small Texas town with a lot of heart and that “small town feel” (I’ll get to why this is in quotes in a minute). The agency owners own other businesses, and they indicated that for their […]MORE >

Once your insurance agency’s website goes live, that’s when the real fun begins!  Too many insurance agencies think that putting up a nice website is enough, but nothing could be further from the truth. Once your website goes live, it’s time to start making it work for you. Here are a few things that every […]MORE >

Do you ever get lead generation envy? Wonder why other agencies seem to be winning at the online lead generation game? Well, your website may have a lot to do with it. Your website can be more than a brochure; it can be a full fledged member of your team if you build it correctly […]MORE >

You may be casually scrolling on your favorite social networks admiring all the smiling faces you see at other agencies and you think, let’s start getting pictures of our team out there. They are the engine to our whole business. You grab the camera and start trying to capture the true essence of your agency. […]MORE >