Blog

19 Mar

by Kelly Donahue-Piro

When Team Members Don’t Want to Be In Your Insurance Agency Photos

You may be casually scrolling on your favorite social networks admiring all the smiling faces you see at other agencies and you think, let’s start getting pictures of our team out there. They are the engine to our whole business. You grab the camera and start trying to capture the true essence of your agency. […]MORE >

5 Mar

by Kelly Donahue-Piro

How to Make Blogging for Your Insurance Agency Simple

You may have heard your insurance agency should be blogging. But what the heck! You’re an insurance agent, not a writer. So at the end of a long policy binding day, maybe blogging falls on the short list of things you aren’t quite getting to. You may dread staring at a blank page, but really […]MORE >

26 Feb

by Kelly Donahue-Piro

Are Insurance Agency Website Leads Bad?

I was recently on a call with an insurance agency, and we were discussing lead generation and growth. This insurance agency wanted to hear how other agencies are generating leads while the days of the yellow pages, cold calling and walk-ins are dwindling. Now, this is a conversation I love to have with insurance agencies. […]MORE >

19 Feb

by Kelly Donahue-Piro

What Is the Best Bang for Your Insurance Agency’s Marketing Buck?

If your insurance agency is struggling with how to get a return on your marketing dollars, this is the blog to start with. Rather than bedazzle you with SEO, CRM tools, video analytics and more, we are going to keep it nice and simple. (And yes, all those things do work and you should consider […]MORE >

insurance agency marketing persona header

12 Feb

by Eddy DeMelo

You Talkin’ To Me? The Importance of Marketing Personas

As business owners and marketers, you hope that your message resonates with your audience (your customers and prospects), but how do you know for sure? Most insurance agencies take a “see what sticks” approach – publish some content, create some messaging, and hope that someone sees, understands, and acts on it. Well, as they say […]MORE >

7 Feb

by Kelly Donahue-Piro

Is Your Insurance Agency Website a Brochure or an Opportunity Generator?

Insurance agencies have a growing need to build their presence both on and offline. Today’s consumer is likely to meet you or your team in the community and then hop online to check out who you are and what you have to offer. However, for many insurance agencies, their website is not much more than […]MORE >

a man wondering if his insurance agency's website's content is unique

31 Jan

by Eddy DeMelo

Is Your Content Unique?

Unique, relevant content that is written with your target audience in mind should be the cornerstone of any insurance agency’s SEO strategy, but we see so many websites that have duplicate content used all over them. *Note: Typically, the phrase “duplicate content” refers to content that has been duplicated across your own website. For the […]MORE >

29 Jan

by Kelly Donahue-Piro

When Should Your Insurance Agency Consider Refreshing Your Brand Image?

Your insurance agency’s story may be rich with history and stability, but the last time you updated your brand shouldn’t be when Back to the Future was in the theaters. Brands need to be refreshed and modernized every 5 years to keep modern and present with the times. As your insurance agency grows, changes and […]MORE >

an insurance agency's marketing plan that needs producer buy-in

24 Jan

by Kelly Donahue-Piro

How to Get Producers to Buy In and Contribute to the Agency’s Marketing Plan

If you’re in a marketing role at your insurance agency, you may have faced some resistance from the sales team on participating consistently in marketing activities. This struggle may range from simple LinkedIn posts to committing to routine videos. While you may understand that marketing must include the sales agents for the agency, many producers […]MORE >
Google Analytics for an Insurance Agency

22 Jan

by Eddy DeMelo

Google Analytics Demystified: Default Channel Groupings

If you’re not familiar with Google Analytics, when you first login, it can seem a bit overwhelming! Don’t sweat it, though. We’re here to help. Over the next couple of months, we’re going to breakdown some of the more important reports within Google Analytics one-at-a-time to help you get the most out of this valuable […]MORE >