A Brand Survey
The process begins with our proprietary brand survey. You and your staff answer questions so that we know who you are, how you see yourselves, and how you see your insurance agency. Next we research your competitors. Who are you up against? What do they do well and where do they fall down?
We use the results to create your Style Tiles. Style Tiles are brand concepts for you to consider. They’re designed to focus your message and brand while also allowing you to stand apart from other agencies. You tell us what works and what doesn’t. We want you to love your new branding. It should embody who you are and what you want your agency to become. If it doesn’t work for you, we use your feedback to adjust until you love it.
Once we have an approved style tile, our team puts together your customized brand guide. This is the document that informs your marketing and branding strategy going forward. From colors and images to voice, tone, and language, no detail is left unexamined. Anyone should be able to read your brand guide and know exactly how you want to be seen and how you want to make people feel when they interact with your agency -- online or in person.
Websites and More
It’s time to put your new brand to work. Whether we're building you a custom website, designing your proposals or welcome kits, or helping you with something else entirely, every detail needs to embody your brand.
At Agency Appeal, we help you show the world how amazing your insurance agency really is.