Leadership Team

Kelly Donahue-Piro
Co-Founder, Agency Appeal
President, Agency Performance Partners
Kelly is an in-demand speaker at regional and national insurance conferences and a social media and digital marketing trailblazer. In her years of consulting, marketing, training, and public speaking, she’s worked with more than 1,000 insurance agencies of all sizes, as well as with noted industry organizations throughout the U.S. and Canada, earning accolades like “insurance visionary,” “a total rock star” and “the real deal.”
Eddy DeMelo
Co-Founder, Agency Appeal
President, Beyond The Bots
Since 2006, Eddy has worked with businesses of all sizes, from small mom-and-pops, to established, nationally recognized brands. As an experienced digital marketer, with a focus on Organic Strategies, he's helped hundreds of insurance agencies develop comprehensive digital marketing strategies that drive results.
Together, Kelly and Eddy have created a team of designers, developers, and marketers that are just as passionate about helping the independent agent community as they are.
We can't wait to help you take your agency to the next level.